Grand Rapids Client Spotlight: Alger Bikes

Pedaling Forward with a Powerful Electrical Upgrade for Alger Bikes

At Butler Electric, we believe that the strength of a community is built by the businesses that serve it with integrity, passion, and pride. That’s why we were honored to work with Alger Bikes, a long-standing staple in the West Michigan cycling scene. With a history stretching back to 1957, Alger Bikes has earned a reputation not just for selling top-tier bikes, but for fostering a vibrant cycling culture rooted in service, trust, and genuine relationships.

A Local Legacy of Excellence

Alger Bikes originally opened its doors in the Alger Heights neighborhood on Eastern Avenue, where it quickly established itself as a go-to destination for riders of all experience levels. The shop relocated in the 1960s to its current location and has remained a fixture in the community ever since.

As Michigan’s first Cannondale dealer, Alger Bikes has always been ahead of the curve when it comes to offering premium products. But what truly sets them apart is their approach to customer service. Whether you’re a casual rider or a dedicated cyclist, the staff takes the time to understand your riding goals and recommend the best fit for your needs.

Their service department is equally committed to quality and transparency, delivering detailed estimates and clearly communicating any potential future maintenance. That customer-first mindset made it all the more important for Alger Bikes to find a contractor who shares those same values when electrical needs arose.

Finding the Right Fit with Butler Electric

When owner, Nathan Falls, began planning electrical upgrades for the shop, he knew it wasn’t something he wanted to handle on his own.

“When I needed some electrical work done at our shop, I didn’t want to attempt it myself and instead looked for a professional I could trust,” he said.

Nathan reached out to Butler Electric after a family member shared a positive experience with us. That personal referral was the first step toward building a working relationship grounded in mutual trust and professionalism.

What stood out to Nathan early on was the level of communication and care we brought to the conversation.

“Bryan was straightforward and did an excellent job explaining the ‘how’ and ‘why’ of what needed to be done. Most people will just say, ‘yeah we can do that,’ but I appreciated that he didn’t skip the details.”

Upgrades That Support Business Growth

Our work at Alger Bikes included several key electrical upgrades:

• Installation of a code-compliant outlet

• Running new outlets to a remodeled section of the store

• Resolving an overloaded circuit by separating equipment

Each element of the project was essential to keeping the shop safe, efficient, and ready for future growth. Our team — Bryan, Jared, and Christian — made cleanliness and professionalism a priority, minimizing disruption to day-to-day operations.

But like many older buildings, Alger Bikes had a few hidden quirks. Outdated electrical labeling and the structure’s age created unexpected complications. We approached those challenges the same way Alger Bikes handles their own: with transparency and clear communication.

“Rather than glossing over the issue, Bryan contacted me directly, explained the situation honestly, and worked through it with full transparency. That kind of accountability is rare and speaks volumes about their character and professionalism,” Nathan said.

Responsive Service That Goes the Extra Mile

After the project wrapped, Nathan needed a quick follow-up for some additional assistance. Our team was back on-site within the hour, ensuring everything continued to run smoothly. That kind of responsiveness didn’t go unnoticed.

“That kind of responsiveness is exactly what gives me confidence in referring Bryan to others — and I already have.”

We understand that in small businesses, time is critical and trust is everything. That’s why we treat every project with the urgency, respect, and follow-through our clients deserve.

Building Stronger Businesses, Together

What started as a simple referral turned into a rewarding partnership: one built on shared values, mutual respect, and a common commitment to doing things the right way. For Nathan and the Alger Bikes team, our work was more than just a checklist of electrical tasks. It was a chance to invest in the long-term success of their shop.

“Overall, my experience with Bryan and his crew was overwhelmingly positive. I wouldn’t hesitate to recommend them to anyone looking for reliable, professional electrical work done by a team that stands behind their service.”

At Butler Electric, we’re proud to support the local businesses that make West Michigan thrive. Thanks again to Alger Bikes for the opportunity to work together and for the incredible work they do in our community.

Looking for a trusted Grand Rapids electrician? Call us at 616.643.8282 or visit our website to contact us today. We’re wired to serve.